Next Steps
*Powered by TOEFL
Next Steps *Powered by TOEFL is an AI-driven interview preparation app designed to empower students preparing for college admissions. Users can engage in unlimited mock interviews across various industries, receiving instant, AI-generated feedback to enhance their performance and refine their interview skills. The app provides tailored practice for college interview questions, offering real-time insights on speech patterns, pacing, and filler word usage.
With a focus on building confidence, Next Steps ensures that users are fully prepared for their important conversations, helping them communicate effectively and stand out in their interviews.
Role
Lead UI Designer
Adapting for New Markets
This project involved adapting a previous ETS product (Authentic), originally designed for early career learners, for the WeChat audience in China. This is going to be offered as a free solution to the China market to aid in TOEFL marketing efforts.
I was responsible for reimagining the design to create a clean, modern aesthetic, drawing inspiration from the latest TOEFL rebrand to effectively engage our target users. This experience highlights my ability to tailor designs for diverse markets while maintaining a strong focus on user-centered principles.
• Created a look and feel paying homage to the recently rebranded TOEFL, while still keeping it geared to a student audience
• Quickly and Rapidly iterated for a fast dev handoff
• Worked closely with a UX Designer and Developer
Impact
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I developed a clean yet fun aesthetic that enhances user engagement, making the app not only visually appealing but also enjoyable to use, which encourages consistent interaction and practice.
The designs foster a supportive environment, enabling users to build confidence and reduce anxiety before critical interviews, ultimately improving their communication and presentation skills.